Delivery of tools to provide your organization with concise guidelines to implement your brand through Product Naming, Core Identity/Promise, Visual Identity/Packaging, Value Promise, Brand Personality, and Customer Experience.
Development of the graphical representation of a product and/or your organization’s brand positioning. This includes logo creation, guidelines for copy, communications and visual assets to be utilized by your organization’s different departments and advertising and PR vendors involved with campaign implementation.
We like to use the term Visual Communication which is a synonymous term to Graphic Design but better conveys what your visual assets should be doing for your business. We turn your key messages in to visual presentations that communicate uniquely and directly to your target audience. BWD's design perspective is to develop unique, pragmatic imagery that competes in today's complicated marketing environment.We can design:
Viewing online content has transformed to multiple devices with varying sizes and resolutions. A website built with responsive technologies adjusts and resizes its elements to maximize viewer ease of use regardless of what device they are using to access the website. BWD's will design and develop a custom responsive website meet the end users needs on any online content view device.
Is it time for the major overhaul of your existing website or are you a new company in need of brand new, uniquely competitive site? Do you have an idea of what you want or are you completely overwhelmed by the project? We take you through the process step by step with constant updates and communication. Your BWD website will be a tool you feel very comfortable in utilizing. Plus, we will build an analytics account for you with goals and reporting so you know exactly how your site is performing.
Keeping your content up to date is important. Many sites have built-in content management systems, BWD custom-builds those in to your site where you need them. From event calendars to robust e-commerce solutions, your site will function exactly as you picture it.
We work with you to deliver an integrated marketing plan that meets your company’s segmented financial goals. This involves partnering with different staff in your organization to understand financial goals & business opportunities, utilizing industry sources to understand market trends and opportunities, and validating findings through sales & customer interaction.
We work with your organization to establish your online goals then we monitor progress, analyze results, draw conclusions, and incorporate findings into actionable strategies/tactics.
Utilizing your organization’s stated business objectives; BWD will work with you to develop short and/or long term execution plans through print and online campaign development, management and analysis. Media buys will be negotiated on your behalf (To ensure objectivity and ideal vendor selection for your organization’s campaign, BWD does not accept commission from advertising vendors).
BWD can design a custom social media marketing strategy that creates buzz around your business or product, reaching your target audience across all the major social media channels.